Automated Lead Generation: Find & Email Lookalike Companies Using Ocean.io & Latenode

Latenode partnered with Ocean.io to introduce an innovative plug-and-play node called Lookalike Companies. This tool gathers comprehensive data on companies similar to the one whose domain you enter in the settings, all in seconds. It’s useful for lead generation when you have a clear ideal customer profile but need help finding and connecting with similar prospects to generate new leads.

The workflow below takes advantage of this feature. Upon reading this article, you will explore how to automatically find new leads based on your ICP and send emails to these companies using AI.

Key Takeaways: Automate lead generation with Latenode and Ocean.io's Lookalike Companies node. This tool finds companies similar to your ideal customer profile and sends personalized emails using AI. The workflow reduces search time from hours to minutes, increasing efficiency and unlocking growth opportunities. Learn how to set up and benefit from this automation by scheduling a free demo.

How Does it Work & How to Use This Workflow

Imagine this: you have a profile of the companies that spend the most on your products or services. Whenever one of these companies signs up on your website using an email, that data gets automatically sent to your Airtable database. From there, it triggers a lead generation workflow, which you can easily access by using this template. Since all the technical settings are already configured, let’s dive straight into how it works. Here’s the simplified view of the scenario::

After the corporate email is pulled in, the data is processed through the Javascript node that extracts the company's domain while filtering out the email provider. This domain is essential for the next step — where the headless browser integration retrieves data from the website associated with the domain.

When scraping is complete, the data goes to ChatGPT 4o Mini, which checks if the website is functional based on the prompt. This plug-and-play node operates on a credit system, which means it has its own pricing (other ChatGPT integrations in the workflow use fewer credits):

• 1M Input tokens = 79 Latenode credits (that is equal to $0.15)
• 1M Output tokens = 316 Latenode credits (that is equal to $0.6)

If the website is operational, the workflow rates how well it matches your ICP on a scale from 0 to 10. This stage is based on Latenode’s ICP example criteria:

The system then sends a Telegram notification via ChatGPT, generating a message with two key details (This step can be omitted if unnecessary):

• Niche
• Service

Concurrently with the notification, an Ocean.io integration node activates if the ICP fitting rate is 6/10 or higher. It identifies three companies similar to the one with the listed domain. The number can be increased to 50, but accuracy will decrease. This integration is costlier, at 79 credits ($0.15) per returned object. What kind of data can it find? Here is a list:

• Company brand name, logo, legal name, size & description
• Number of employees & department names and sizes
• Country, city, region, longitude, latitude
• Website, email addresses & LinkedIn accounts
• Industries, categories, keywords, technologies being used
• Year of foundation

During testing, Ocean.io identified three U.S. automation agencies that use AI and low-code platforms. Results appear in the output window upon activation. It doesn't consistently return emails for all companies found; in one instance, it provided an email for only one of the three lookalike companies.

This node searches the web for company data using various markers when interacting with domains. A key marker is the presence of a LinkedIn account. With 900M people and 77M companies on LinkedIn, Ocean.io becomes a potent tool for lead generation, as it identifies potential customers and partners in bulk.

The Iterator sends each company's data to a JavaScript node, which collects the email address. Another JS node extracts the domain from the email and sends it to the headless browser integration to verify the website's functionality. It’s then used to formulate and send an email using ChatGPT & Gmail integration.

Explore the Pros of Automating on Latenode!

This workflow reduces ICP-fitting company search time from dozens of hours monthly to minutes daily, while sending personalized emails. It quickly automates lead generation, unlocking growth opportunities. To see how Latenode can benefit your case, schedule a free, personalized demo. Complete the form below with your company details, contact information, and book a call.

FAQ:

What is the main benefit of using the Lookalike Companies node?

The Lookalike Companies node automates the discovery of companies similar to your ideal customer profile, significantly speeding up lead generation.

How does Ocean.io contribute to the lead generation process?

Ocean.io uses web scraping to gather detailed company data based on various markers, providing a comprehensive list of potential leads for outreach.

What types of data can be collected through this automation?

The automation can collect company names, contact information, employee counts, industry details, technologies used, and social media profiles.

How does the workflow determine if a company matches the ideal customer profile?

The system uses AI to rate how well a company matches your ICP on a scale from 0 to 10, based on predefined criteria.

Can the workflow be customized for specific business needs?

Yes, the workflow is flexible and can be adjusted to modify search criteria, increase the number of companies identified, or alter email personalization parameters.

How does the automated email process work?

The workflow uses AI to generate personalized emails based on the scraped company data and automatically sends them using integrated email services.